Lights, Camera, Confidence: A Peek Inside a Brand Photoshoot

By Lucie Wicker, Lucie Wicker Photography

There’s a certain magic that happens on brand photoshoot day. The outfits are steamed, the shoes are clean, and the energy? Electric. Whether it's your first time in front of the camera or you're a seasoned pro, there's always something memorable (and a little chaotic - that’s ok) about the process. Let’s take a peek behind the scenes.

1. Prep Starts Way Before the First Photo is Taken

A successful shoot starts with planning. We’re talking location scouting, shot lists, outfit coordination, and maybe even a last-minute Amazon order or two. Clients usually come with a vision (or sometimes just a Pinterest board and a dream) and together we shape that into a shoot that feels right for their brand.

The more you prepare, the more you can relax when the cameras are rolling.

2. The “I’m Awkward in Front of the Camera” Phase

Honestly, most people start the day a little nervous which is totally normal. This is where perhaps a good playlist, some deep breaths, and a photographer who knows how to hype you up makes all the difference. We laugh, we move, we find your good side (everyone has at least one!), and before you know it, you're striking poses like it’s second nature.

3. The Outfit Shuffle + Creative Freestyle

Outfits change, the vibe shifts, and that’s when we start to get into a creative flow. This is where the best magic happens; movement shots, quick location changes, candid laughs, and those “wait, that was actually amazing” moments. You’ll be surprised at what we capture when you stop overthinking.

5. The Final Result

By the end of the shoot, you’re tired but (hopefully) glowing. The hard part’s over, and now you get to sit back and wait for the magic to hit your inbox. You'll walk away with images that don’t just show what you do, but who you are - and that’s the kind of content that connects.

Photoshoot day might feel like a big deal (and it is!) but it doesn’t have to be stressful. With a little planning, the right mindset, and a photographer who’s in your corner, it can actually be fun! It’s a celebration of your brand, your story, your why, and it deserves to be documented beautifully.

Lucie Wicker is the owner of Lucie Wicker Photography, which specializes in empowering fitness, wellness, and active lifestyle brands through bold, story-driven content that captivates, connects, and converts. Learn more about Lucie here.