Lucie Wicker Photography

Lucie Wicker Photography specializes in empowering fitness, wellness, and active lifestyle brands through bold, story-driven content that captivates, connects, and converts. Known for dynamic commercial portraits and striking visual storytelling, Lucie helps brands stand out in saturated markets by crafting imagery that moves - literally and emotionally. From high-performance photo shoots to full-scale content production, Lucie and her team transform ideas into visual assets that work hard across platforms, whether for websites, social media, advertising campaigns, or editorial features. With an expert team of stylists, producers, and videographers, Lucie Wicker Photography offers end-to-end creative solutions tailored to both emerging businesses and global powerhouses. Whether it’s capturing the energy of a boutique fitness class, elevating a personal brand, or producing scroll-stopping campaigns, Lucie brings a sharp creative eye and deep industry insight to every project. Past collaborators include industry leaders like New Balance, Puma, lululemon, Healthworks, and Barry’s Bootcamp, among others.