When it comes to capturing the heart of a business or a creative pursuit, the right photographer can make all the difference. For one local dance studio owner, Dannea Reali O'Connell, co-owner of Momentum Dance, collaborating with professional photographer Lucie Wicker has transformed not just her imagery, but her entire brand identity.
Over ten years of working together, their creative partnership has evolved into something that beautifully blends artistry, professionalism, and trust proving that great photography is about so much more than just taking pictures. Dannea shared some "behind the scenes" insight about what it's like to work with Lucie.
Had you worked with a professional photographer before your first photoshoot with Lucie?
Yes, I had worked with professional photographers before, primarily for dance-related photos.
What stood out to you about working with Lucie compared to past experiences?
What really stood out about working with Lucie was how she immediately made me feel confident and at ease in front of the camera. From the moment I stepped into her space, it felt warm, welcoming, and familiar, almost like being at home, which instantly helped calm my nerves. Unlike previous experiences, Lucie combines her professional expertise with a personal, supportive approach that allows me to feel empowered, understood, and confident throughout the shoot.
How did you feel during the photoshoot?
During our photoshoots, I always feel completely at home, comfortable, and in control of my own body while still being guided by Lucie’s professional insight. Her suggestions never feel imposed; they feel like thoughtful guidance that enhances my confidence. I truly feel supported, understood, and respected, which makes the experience not just productive but also enjoyable.
Was there a particular moment from any of your shoots with Lucie that you really loved?
One of my favorite moments was during our very first photoshoot when I was behind the camera myself, photographing my students. Lucie worked with each child in such a thoughtful and personalized way that every dancer felt important and special. That experience really set the tone for our collaboration.
Over the years (we are now entering our 10th season working together for my studio’s photoshoots and recitals) Lucie has continued to be incredibly collaborative, professional, and supportive. Her approach makes working with her on either side of the camera a joy, and I always look forward to our shoots because of her energy, guidance, and expertise.
What did you think when you first saw the finished photos?
I was so impressed by how receptive Lucie was to my vision and how beautifully she brought it to life. The photos turned out exactly as I had imagined thanks to her collaborative approach. Each image is professional and crisp, which is a challenge when dancers are in motion.
How have you been able to use the images?
I use these photos constantly on social media to promote everything from toddler classes to competitive high school seniors. We’re always complimented on our professional branding, which is a true reflection of Lucie’s photography. Beyond social media, I also use these images for print flyers, certificates, and all of our event marketing. They’ve truly become the foundation of our visual identity.
Did the photos capture the spirit of your dancers and your studio the way you hoped?
The spirit of our studio is rooted in inclusivity, mentorship, and a family-oriented atmosphere within a clean, professional, and safe environment for all. Every photo shoot with Lucie perfectly captures these values and brings our studio’s vision to life.
Have the images made a difference for your business or brand?
Yes! Using Instagram insights, we’ve noticed that posts featuring Lucie’s images consistently generate more engagement. Her photos attract more viewers to our page and help boost our overall social media presence which is a large part of our marketing strategy.
What kind of feedback have you received from your dancers, parents, or audience?
Parents are always ecstatic when they receive their dancers’ photos. Our dancers love their images and leave each session feeling more confident and proud. Many even use their photos for professional dance résumés and program applications.
Do you feel the photography helped showcase your studio in a new light?
Having Lucie on board makes my job so much easier when creating marketing materials. Her work provides a consistent look and feel that strengthens our branding across the board. I truly believe this consistency helps build trust with our community and clients.
Lucie Wicker is the owner of Lucie Wicker Photography, which specializes in empowering fitness, wellness, and active lifestyle brands through bold, story-driven content that captivates, connects, and converts. Learn more about Lucie here.