SHD Marketing, a boutique marketing agency serving small businesses across the South Shore and beyond, is now The Marketing House. The rebrand introduces a fresh visual identity and the tagline Your Personal Marketing Department, while preserving the trusted team, comprehensive services, and founder-led approach clients have come to know.
The new name is rooted in both the agency’s approach and its beginnings. Founder Susan Davis runs the agency from the third floor of her Norwell home, where an all-woman team develops marketing strategies, brands, websites, social media, SEO, and email marketing programs for small businesses.
"When it came time to name what we'd built, The Marketing House was the only name that fit," said Davis. "It's where our team works, where ideas grow, and where we collaborate with clients every day. The name is new. The heart behind it isn't."
Davis founded SHD Marketing in 2018 after more than 15 years in director-level roles at McKesson Corporation. What began as a solo practice has grown into a collaborative marketing team focused on building long-term client partnerships and providing businesses with the strategy, creative expertise and ongoing support of an in-house marketing department.
”Business owners don't need another freelancer or another vendor," Davis said. "They need a marketing team that understands their business, sees the bigger picture and can help them move forward. That's what we've become, and The Marketing House finally gives that approach a name.”
The rebrand also formalizes the agency's "House Rules," the principles that guide its work and every recommendation: strategy always comes first, marketing shouldn’t feel overwhelming, consistency beats perfection, and good businesses deserve good marketing.
“Those principles have shaped how we work from the beginning,” Davis said. “The Marketing House gives us a brand that better reflects both the kind of agency we have become and the experience we want clients to have when they work with us.”
What changes and what doesn't
Clients and partners will begin seeing The Marketing House name, logo, visual identity, website and tagline across the agency’s communications and digital platforms.The agency’s ownership, team, client contacts and services remain unchanged, as does its commitment to providing clients with integrated marketing strategy and execution.
For current clients, no action is required. Existing relationships, contracts, and points of contact continue unchanged.
